How Stacks helped a top US retailer scale creator-driven app sign-ups by moving its program to a revenue-share model.
At a glance
- 3+ years – Partnership since 2023, and counting
- 11x – More conversions per day under revenue share vs. flat CPA
- 24% – Click-to-conversion rate under revenue share
Advertiser: Top US retailer
Market: United States
Model: Revenue share (evolved from flat CPA)
Partnership: 2023 to present
Platform: iOS & Android app
The challenge
A leading US retailer wanted to grow app sign-ups through creators while keeping its acquisition cost tied to real customer value. A flat per-conversion payout had proven the channel worked. The next step was a structure that could scale with the advertiser's results.
The approach: a partnership built to grow
Stacks evolved the program from a flat CPA to revenue share, aligning creator earnings directly with the advertiser's revenue, then ran the full performance engine behind it.
- Smarter deal structure – Moved to revenue share so creators earn when the advertiser earns.
- Creator recruitment – Sourced creators whose audiences already shop the brand.
- Tracking & fraud review – Every creator measured individually, with suspicious traffic flagged.
The outcome: More conversions at scale, with zero creator management for the advertiser.
Conversions before and after the switch
Conversions tracked by Stacks, June 1 to September 30, 2026, split at the August 17 switch to revenue share. Revenue-share bars total 36,232.
The results
- 36,232 conversions in the first 45 days of revenue share (Aug 17 to Sep 30)
- 11x more conversions per day: 805 under revenue share vs. 71 under flat CPA (Jun 1 to Aug 16)
- September 2026 was the program's biggest month ever, with 31,861 conversions
- 20x more clicks in 2026 than in 2023 and 2024 combined (490K vs. 24K)
Why it worked
The best performance programs don't stay the same. They evolve with the partner.
The flat CPA proved the channel. Revenue share let it scale: creators earned a share of the revenue their referrals generated, so their incentives matched the advertiser's, and the advertiser paid in line with the value it received. Stacks handled recruiting, tracking, fraud review and payouts throughout.
The advertiser's name is withheld. Figures reflect Stacks tracking data. Flat CPA period: June 1 to August 16, 2026 (77 days, 5,459 conversions). Revenue-share period: August 17 to September 30, 2026 (45 days, 36,232 conversions). Click-to-conversion rate is for the revenue-share period. Conversion events are defined per each payout model's tracking.
