As an influencer, you're always on the lookout for fresh opportunities to engage your audience and collaborate with brands. One of the most effective ways to do this is by participating in "burst" campaigns. These campaigns, which run for a limited period, provide a unique set of advantages that can help you boost your visibility, grow your following, and drive more significant results for your brand partnerships.

Here’s why you should seriously consider adding burst campaigns to your content strategy.

Burst campaigns thrive on urgency. Since they run for a short time—usually a few days or weeks—they create a sense of immediacy, encouraging followers to act quickly. When your audience knows that an offer or product won’t be available forever, they’re more likely to engage with your content, click links, and make purchases. This limited availability builds excitement, and as an influencer, you can tap into that enthusiasm to drive higher engagement.

Fear of missing out (FOMO) is a powerful motivator for your followers. Burst campaigns allow you to offer exclusive deals, or promotions that your audience won’t want to miss. When your followers know that they have a limited window to access something special, they’ll pay closer attention to your posts and stories. This helps create buzz, making your content stand out even more on crowded social platforms.

3. Boost Your Credibility with Brand Partners

Participating in time-sensitive campaigns shows that you're capable of managing fast-paced projects and generating results quickly. Brands appreciate influencers who can work within tight deadlines, execute creative content, and deliver conversions in a short period. Successfully driving a burst campaign can position you as a reliable, results-driven partner, increasing your chances of future collaborations with top brands.

4. Opportunities for More Creative Content

With a short timeline, burst campaigns encourage you to get creative and think outside the box. You have a limited number of posts to make an impact, so your content needs to stand out. This is an excellent opportunity to experiment with new formats, such as countdowns, polls, interactive stories, or time-limited challenges. These creative approaches not only align with the fast pace of burst campaigns but also keep your followers engaged and entertained.

5. A Chance to Test New Content Strategies

Because burst campaigns are short-lived, they’re a low-risk way to experiment with new content strategies. Whether it's trying a different tone in your captions, using more video, or promoting a unique call-to-action, you can measure the immediate response and refine your approach. This trial-and-error opportunity helps you learn quickly and apply those insights to future campaigns.

Since burst campaigns often have higher payouts due to the compressed timeline, you can potentially earn more money in a shorter period. Brands may offer exclusive bonuses for hitting specific goals or achieving sales targets within the campaign’s limited run. If you’re able to generate significant traction, the financial rewards from these campaigns can be substantial compared to longer, lower-paying partnerships.

7. Build Stronger Relationships with Your Audience

When you promote a burst campaign, your engagement with followers tends to increase due to the immediacy and exclusivity. Answering questions, providing more details, and encouraging your audience to act quickly can create a stronger sense of connection. By actively engaging with your audience during these short bursts, you’re showing them that you’re invested in bringing them exciting opportunities, further strengthening your influence.

Final Thoughts: Burst Campaigns = Fast Results and More Opportunities

Burst campaigns can be a powerful tool in your influencer arsenal. They’re fast, focused, and give you the chance to connect with your audience in a more dynamic way. With a clear sense of urgency, engaging content, and the potential for short-term financial gains, burst campaigns can help you build both your credibility and your audience’s trust.

So next time you have the chance to participate in a burst campaign, don’t hesitate. Embrace the opportunity to create memorable, impactful content that gets your followers excited—and keeps them coming back for more.

Why Influencers Should Participate in "Burst" Campaigns

Maximizing Your Content's Potential for Views

With the rise of the For You Page (FYP), chronological timelines are a thing of the past, making it essential to figure out the best times to post to please TikTok's algorithm. Understanding when and how often to post can significantly impact your platform's growth. Here are some tips to help you find the optimal posting schedule and frequency for your content:

Preparation is key to success on TikTok. Maintaining a stockpile of edited and ready-to-post content ensures you never miss an opportunity to publish at peak times. In case you miss a deadline or encounter a last-minute change, having a backup can save you from missing an optimal posting window, keeping your content flow consistent.

Knowing your audience's habits is crucial. By understanding their geographic locations and identifying when they are most likely to have downtime for browsing TikTok, you can determine peak activity periods. Posting just before these high-traffic times increases the chances of your content appearing on their For You Page, rather than being buried by the algorithm.

Your content doesn’t have to be limited to one platform. If you're primarily focused on TikTok but also want to grow your Instagram following (or vice versa), consider cross-posting your content with a time gap. This approach can capture users who may have missed your content on one platform but might engage with it on another, effectively boosting visibility across both platforms.

According to influencer and New York Times bestselling author Neil Patel, posting 1 to 3 videos per day on TikTok is optimal. While this might seem demanding, remember that success in the digital space often requires consistency and dedication. The key is to stay patient and committed to your posting schedule.

Mastering the timing and frequency of your TikTok posts is vital for maximizing visibility and engagement. By preparing content in advance, aligning your posting schedule with your audience’s routines, and taking advantage of cross-platform posting, you can enhance your reach. Whether you aim for one post a day or three, consistency is what truly matters. With a strategic approach and persistent effort, your content will have the best chance of growing your TikTok platform.

When & How Often You Should Be Posting on TikTok

In recent years, influencers have become pivotal players in the advertising landscape as social media platforms continue to expand. Brands increasingly rely on influencers to promote their products or services due to the cost-effective and low-risk nature of affiliate marketing. While this strategy offers mutual benefits, it’s crucial to ensure that both parties involved maintain trustworthiness, keeping consumers confident in the products being promoted. Understanding the ethics behind influencer marketing is not just a best practice—it’s essential for preserving a positive brand image and safeguarding your credibility.

Transparency and disclosure are fundamental pillars of ethical influencer marketing, particularly when it comes to sponsored content. Influencers must clearly indicate when they are receiving compensation or free products in exchange for promotion. This practice is not merely an ethical responsibility but also a legal requirement in many jurisdictions, including the United States, where the Federal Trade Commission (FTC) mandates that influencers openly disclose any partnerships or sponsorships to their audience. Failure to comply can result in a significant loss of consumer trust, as followers may feel misled upon discovering that what appeared to be an unbiased review was, in fact, a paid promotion. Lack of transparency can tarnish both the influencer’s credibility and the brand’s reputation, making it imperative for all parties involved to prioritize honesty in their marketing efforts.

Influencers are held to a high ethical standard due to the significant impact they can have on public behavior and opinion. This responsibility is especially critical when considering the nature of the products being promoted. For instance, it would be ethically questionable for an influencer with a predominantly young audience to promote alcohol or tobacco products. Younger audiences are particularly impressionable and may be more likely to emulate their favorite influencer’s behavior, potentially leading to the development of unhealthy habits. It’s essential to ensure that the products you promote align with your audience’s values and well-being, allowing you to uphold ethical standards and protect your followers.

Ethical considerations in influencer marketing are vital to keep in mind with every post. Upholding credibility, trust, and personal integrity is paramount to building a strong personal brand. By consistently practicing ethical marketing, you protect not only yourself and your audience but also the brands you represent. Always prioritize ethical practices to maintain your reputation and foster long-term success in the ever-evolving landscape of influencer marketing.

The Ethics Behind Influencer Marketing

A guide to understanding and reaching your ideal user segment

Fully understanding your target audience is essential for maximizing the effectiveness and efficiency of your efforts to grow your social media. By tailoring your approach, you ensure that your message not only reaches your audience but also resonates deeply, driving both growth and engagement. The key to generating engagement is creating content that truly connects with your audience. This guide will help you optimize your content for better visibility and traction with the algorithm.

Your target audience consists of individuals who share characteristics relevant to the niche your content represents. These are the primary consumers you aim to reach. Defining a target audience is critical to your content's success, as it helps avoid wasted efforts on users who are unlikely to engage. For instance, if you run a channel promoting high-end products, directing your content towards teenagers, who are less likely to make a purchase, would be ineffective.

Defining your audience is key to understanding their interests and content consumption habits. By identifying demographics like age, gender, occupation, and preferred social media platform, you can tailor your content to align with their preferences. This approach increases the chances that they will watch your videos, follow your page, and recommend your content to others within the same demographic. Ultimately, this helps you boost views and expand your reach.

The first step in identifying your target audience is to understand your niche. If you're starting a new platform, choose a content area that genuinely interests you—whether it's product reviews, gaming, makeup tutorials, or another topic—and research popular pages within that space. If you already have a platform, ensure that your existing content aligns with your desired niche. Maintaining consistency in your content will enhance your chances of attracting long-term followers and encouraging new users to explore your related videos.

After identifying the group, make sure you are creating content using the same social media platforms they are. For example, if your goal is to reach incoming female college students, avoid FaceBook and Twitch and use Instagram Reels, X, and TikTok instead. You can do research to figure out what platform is most widely used by your desired audience.


The last step is to be ready to put in the work to catch the algorithm. It’s extremely hard to go viral overnight; have patience and remind yourself of why you started your page in the first place and goals you have set for yourself.


By following this guide, you will greatly improve the effectiveness of your content efforts and give yourself the best chance of succeeding in the influencer marketing realm.

Identifying & Defining Your Target Audience

As an influencer, understanding data analytics isn’t just a nice-to-have—it's essential. It helps you refine your content, connect with your audience, and demonstrate your value to potential advertisers. While some vocabulary used in day-to-day analysis can seem extremely daunting, the following pointers will help you get yourself familiar. 

Customer Lifetime Value (CLV): Think of CLV as the total value a loyal fan brings to your brand over time. It helps you understand which audience segments are most valuable.

Conversion Rate: Conversion rate tells you how many of your followers are taking action—like signing up for a newsletter or buying a product—after seeing your content. The higher the rate, the better!

Click-Through Rate (CTR): CTR shows how many people are clicking on your links or ads. It's like a report card for how engaging your content is. Influencers who track their ROI can show brands that every dollar they invest in a partnership yields significant returns.

Return on Investment (ROI): ROI is the profit you generate versus what was spent. It’s key for showing brands that your collaborations are worth their money.

Customer Acquisition Cost (CAC): CAC tells you how much it costs to gain a new customer for the brand. Keeping this low means more bang for their buck!


Being educated on the basics of social media data analysis will have a huge impact on building your brand as an influencer, leading to more business opportunities and growth. Fully understanding how your content is performing and what it means will help you take your platform to the next level. Tools like Google Analytics and Instagram Insights can help you track these metrics easily.

Mastering these metrics might seem daunting at first, but with practice, you'll become a pro—and your brand will thank you for it!

Interpreting Data Analytics

How to utilize TikTok’s video editing tools to its fullest extent

While it may seem like video editing requires fancy software or training, apps like TikTok offer a wide variety of different video editing tools that can really improve your video–if used correctly. Follow the tips below to make sure your videos are at the highest quality possible.

To film a video on TikTok, click the “+” sign located at the bottom of the screen. From there, you can select whether you want to post a photo or select the duration of the video. To record a video, hold down the red button and release to stop recording. You can also set a timer by clicking the timer option on the right side of the screen that allows you to record hands-free that will stop itself after a selected duration of time.

If you have previously recorded content you wish to post, click the bottom right “upload” button and select your desired clip from your camera roll. You can now edit this clip exactly how you would if you recorded it in the app.

TikTok offers a huge amount of video effects ranging from the green screen effect you can use to film reactions to quirky face editing affects you can use before filming. You can also apply filters to your videos by clicking the three-circle button on the right side of the page. Sounds can also be added to enhance your video’s chances of appealing to the algorithm. Different sounds trend all the time and utilizing a popular one can help you get on the For You Page.

After filming your content, click the red check mark on the bottom right to move on to the next set of options. On the right side, there is an option to trim your individual clips to cut out any pauses or parts you don’t want included so that you don’t have to completely reshoot the clip. The slider allows you to select where you’d like each clip to be cut off at. From this page, you can also add transitions to smooth over jumps in clips, swap out a clip you’d like to retake, and add effects, sounds, or text to your video. 

By following these steps, you'll be well on your way to creating captivating TikTok videos that stand out. Enjoy the process, and don't be afraid to experiment with different styles and techniques!

A Beginner’s Guide to Video Editing

How to Get Started in Digital Monetization

Helpful tips to start generating revenue from your content.

Digital marketing has become an indispensable tool for businesses aiming to promote and sell their products online. The explosive growth of social media and influencers over the past decade has significantly contributed to this trend, as people consume content daily from these platforms. If you're interested in digitally monetizing your content, the following tips will help you get started on the right foot.

Understanding and defining your niche and target audience is the first crucial step. Your niche is the specific topic or theme you want to promote—whether it’s cleaning products, beauty items, technology, or any other area you’re passionate about. Choose a niche that resonates with you and aligns with your knowledge base, ensuring your content is both relevant and engaging.

Once you've identified your niche, it’s time to pinpoint your audience. Define their demographics, preferred social media platforms, income range, and other relevant details. This will help you understand which products or services they are most likely to purchase.

High-quality content is key to establishing yourself as a trustworthy source for product or service reviews. If your content appears inauthentic or poorly produced, viewers may perceive it as a scam and be less inclined to make purchases based on your recommendations. Invest in essential equipment like ring lights, microphones, and video editing software to elevate the quality of your videos. Consistency is also crucial stick to your niche and maintain a uniform style to solidify your brand’s image.

There are various ways to monetize your content, and it’s important to select the method that best aligns with your niche and audience. Here are a few options to consider:

Advertising: Partner with brands to display ads on your content.

Affiliate Marketing: Earn commissions by promoting other companies' products and earning a percentage of the sales.

Digital Products: Create and sell digital products like eBooks, courses, or downloadable guides.

Memberships and Subscriptions: Offer exclusive content or perks to subscribers who pay a regular fee.

Merchandising: Design and sell your own branded merchandise.

Understanding what works and what doesn’t is vital to your success in digital monetization. Social media platforms like Instagram and TikTok offer analytics tools that provide insights into which videos receive the most engagement and which ones are overlooked. Use analytic software like Excel or Google Sheets to track trends, identify ineffective methods, and refine your strategy accordingly.

How nostalgic value benefits content engagement and performance.


Ever since the COVID-19 pandemic, nostalgia has been trending more than ever before. Whether it’s childhood boy bands going on a reunion tour, old movies getting live adaptations, or 90’s products making it back on the shelf, it’s hard to not notice old memories becoming popular again. A lot of this can be attributed to the aftermath of the pandemic. According to an article from the New York Times, people often look for comforting memories during times of stress and uncertainty (Campoamer, 2020). Those words define the years of the pandemic, from social distancing, to the recession, to loved ones being affected by the virus. Nostalgia has been a source of comfort for troubles brought on by the pandemic, causing it to be a prominent decider of internet trends. Incorporating nostalgic content in your videos can help you gain traction from the algorithm and appeal to huge audiences.


Nostalgia is relevant to a wide audience.

Everyone can appreciate looking back on fond memories. People easily bond over similar childhood experiences, memories they haven’t thought of in a while, and their favorite movies from growing up. Having this common connection leads to people coming together to relive the past. Utilizing nostalgia can attract a variety of people and appeal to everyone in different ways, causing more traffic to reach your content.

Post videos recounting childhood memories.

Create a “Top 10 List” of old video games.


Nostalgic series and shows have huge fanbases.

In recent years, many movies and TV series from the last few decades have been revamped, such as the release of The Hunger Games: The Ballad of Songbirds & Snakes and the movie adaptation of the musical Mean Girls. Both of these movies sparked viral trends that took over the internet for months before they were even released. Well known series have insane fandoms that grew up consuming the content and continue to appreciate the revamps. Incorporating fun facts about nostalgic series or even just starting discourse on them can bring these dedicated fans straight to your page. 

Incorporate fun or unknown facts about a popular movies or series.

Recommend a series similar to the one of interest.

As seen with fashion trends, the 90’s has been continuously cycling in and out of popularity. People appreciate any content involving the 90’s. With Gen-Z and Millennials being prominent internet consumers, including content relative to anything from the 90’s is a surefire way to capture their attention. 

Find old 90s items and use them as props in videos.

Campoamor, D. (2020, July 28). Why we reach for nostalgia in times of crisis. The New York Times.

The Value of Nostalgic Content

Struggling to gain views? Follow these 4 simple tips to gain traction on TikTok.

No matter how many popular trends you may try or funny moments you capture, they might not always gain the attention you were hoping for. By following these tips, your chances of going viral will surely increase.

Trends can change overnight, especially on such a high-volume platform like TikTok. To maintain your content’s relevancy and appeal to the algorithm, act fast when you see new trends emerging and abandon ideas that may become obsolete in the next few days. This will ensure that your video isn’t getting overlooked and will be seen by more users.

Poorly edited videos can undermine your credibility and professionalism, which is especially important if your page’s goal is to promote brands. Utilizing properly timed jump cuts and transitions can also keep your video engaging and high quality. TikTok has extremely user-friendly video editing features and understanding how they all work will help you utilize the app to its full potential.

Different sounds constantly go viral, whether a popular artist just released a new single, or a funny sound bite is captured from a well-known show or movie. Utilizing these sounds can help your video catch the algorithm and encourage user engagement.

Clickbait is when users are deceived by the content of your video from the initial thumbnail or title. This can cause users to not want to watch your content or engage with your platform at all. Instead of clickbait, try developing attention grabbing one-line hooks that are true to your video but still capture engagement.

How to Land Your Video on Tiktok’s FYP

Struggling to get views? Use these tips to catch the ever-so-powerful algorithm.

Anyone who’s strived for the goal of becoming an influencer or going viral understands how difficult it can be to get your video to over 100 views. The rise of For You Page’s and Explore Page’s has resulted in the development of complex algorithms used to deliver consumers with content that will keep them entertained. The confusing, and sometimes brutal, algorithm is a blockade for many who yearn for internet success. The following tips will help you defeat the algorithm beast and deliver your content to the masses.

As Wayne Gretzky once said, you miss 100% of the shots you don’t take. Same goes for content creating: the more chances you give yourself to succeed, the more likely you will. However, this doesn’t mean you should be putting out sub-par content; this will cause your page to receive a negative image and dilute your desired message. To have the best chance to catch the algorithm, a ton of work needs to be put in to make sure you are posting enough while still ensuring high-quality content that accurately reflects your page’s niche.

Internet trends can change overnight. One day you could be seeing the same trend over and over again for it to be a thing of the past the next day. Since For You Page’s and Explore Page’s are curated to deliver you content that is relevant to other content you have previously engaged with, paying close attention to patterns you see in videos or viral audios will help you know which trends to utilize in your own content to hop on the trend while it’s still relevant. There are some trends that are resilient and can last for a whole month; identifying which one’s you think will have this prolonged success can help you make sure your video won’t succumb to the cycling of trends.


Define Your Target Market & Understand How to Reach Them

Being able to distinctly define and understand your target audience is crucial to keeping your content relevant. You should have a description of their demographics, a list of their interests, what other content they consume, consumer lifetime value (CLTV), and how often they’re actively consuming content. Understanding your target audience’s demographics such as their age, gender, race, and region will help you know what social media platform to utilize, what message to deliver, whether to do blogs or videos, etc. For example, targeting Gen-Z on FaceBook with a link to a Pinterest post would not be effective. Knowing what their interests are and their content preferences will help you develop your own content and come up with new ideas. CLTV is how long on average a consumer will continue to engage in your content and indicates how loyal they are to your page. Determining this will aid in gauging how sustainable your audience will be, how often consumers will turn over, and which ones are worth cultivating your content towards or continuing to pursue. It’s also important to identify how often your target audience utilizes certain platforms. This can be done through finding credible resources that have released data about social media usage by platform and age. If your target audience spends most of their time on TikTok but also uses Snapchat and Instagram, put most of your effort into TikTok posts but also maintain a presence on the other platforms. Being able to clearly define and understand your target audience will help you make sure your content is reaching them, leading to more shares and views.

With short-form videos becoming the default since the rise in popularity of TikTok, Instagram Reels, YouTube Shorts, and others, keeping your content to a short and engaging length will help ensure that users are watching the video fully and not skipping through them. A video that starts with an attention getting hook will get users engaged initially, but a long and drawn-out video will lose their focus and cause them to mindlessly skip to the next video. Coming up with a creative way to convey your content without dragging the video on is essential to increasing engagement and catching the algorithm.

Content creation is undoubtedly hard work. You need to be ready to devote the time and effort it requires to attract the algorithm and engage users. Following these tips will give you a step-up against others and lead you to internet fame.

How to Catch the Algorithm

Want to grow your Instagram following? It's about quality, not just quantity. Here are 18 proven strategies to attract genuine followers:

1. Avoid Buying Followers = Buying followers is a short-term fix but harms your credibility in the long run.

2. Define Your Brand and Value = Have a clear identity to attract and retain followers.

3. Maintain an Aesthetic Feed = First impressions matter; create an appealing visual identity.

4. Optimize Your Bio = Your bio should be informative and concise, using keywords for better visibility.

5. Use SEO-Friendly Captions = Keywords in captions help users discover your content.

6. Harness the Power of Hashtags = Relevant hashtags can put your posts in front of your target audience.

7. Stick to a Posting Schedule = Consistency is key for growing your Instagram presence.

8. Find Your Best Posting Time = Posting early can boost visibility and engagement.

9. Prioritize Accessibility = Make your content accessible to a wider audience.

10. Collaborate with Others = Working with influencers and brands can attract new followers.

11. Create Instagram Reels = Reels help you reach a broader audience.

12. Optimize Story Highlights = Save Stories to Highlights for increased brand awareness.

13.Create Shareable Content = Memes, quotes, and trending content can go viral.

14. Encourage User-Generated Content = Promote your brand through content shared by your followers.

15. Host Giveaways = Giveaways can rapidly increase your following.

16. Cross-Promote on Other Platforms = Promote your Instagram on platforms like TikTok.

17. Analyze High-Performing Content = Learn from your posts to improve your reach and engagement.

18. Engage with Your Community = Building a strong community requires active engagement with your followers.

With these strategies, you'll build a vibrant and engaged Instagram community.

Boost Your Instagram Followers in 2023

In today's digital era, influencer marketing has become a potent tool for brands looking to engage with target audiences authentically. Influencers, with their dedicated followings and authentic connections with their audiences, can make a significant impact. However, to make influencer marketing truly effective, it's crucial to align it with performance campaigns. Here, we'll explore the reasons why you should promote performance campaigns on your social media platforms.

You are often compensated for your promotional efforts, and one of the most compelling reasons for you to embrace performance campaigns is the potential for higher earnings. Unlike flat fees, performance campaigns tie compensation to tangible results, such as clicks, conversions, or sales. As you drive more engagement and sales for the brands you partner with, your income potential significantly increases.

You are trusted by your followers because of the authenticity you bring to your content. By promoting performance campaigns, you can maintain that trust because you are endorsing products or services that genuinely resonate with your audience. When you authentically support a campaign, it can lead to higher conversion rates because your audience values your opinion.

Performance campaigns on social media allow for precise targeting based on demographics, interests, and behaviors. You can use this targeting to match your campaigns with the interests of your specific audience segments. This leads to higher engagement, conversion rates, and overall campaign success, ensuring your content is well-received.

Performance campaigns provide quantifiable data that can be used to demonstrate the value of your collaborations. By showcasing concrete metrics such as clicks, conversions, and ROI, you can establish your effectiveness and credibility in the eyes of brands, increasing the likelihood of future partnerships and negotiations for higher compensation.

Successful performance campaigns can pave the way for long-term collaborations between you and brands. As you consistently deliver results, brands are more likely to establish lasting partnerships, leading to a stable source of income for you. These partnerships often include exclusive deals and increased creative freedom, which can be beneficial for both parties.

Performance campaigns provide you with valuable data insights that can help you improve your content strategy and audience engagement. By analyzing campaign metrics, you can refine your approach, tailor your content, and optimize your social media presence. This, in turn, leads to a more dedicated and engaged audience.

Embracing performance campaigns allows you to diversify your revenue streams. Rather than relying solely on sponsored content, you can incorporate performance-driven partnerships, affiliate marketing, and other collaborative efforts. This diversification can provide more financial stability and reduce dependence on a single source of income.

Engaging in performance campaigns not only benefits you financially but also contributes to your professional growth. You gain experience in working with data analytics, campaign optimization, and business strategies, which can be valuable for your career development, even beyond social media.

Incorporating performance campaigns into your social media efforts can significantly benefit you in various ways. From maximizing earnings and maintaining authenticity to proving value to brands and establishing long-term partnerships, you can turn your authentic connections with your audience into a mutually rewarding business model. By combining your influence with data-driven results, you can create a win-win scenario for yourself and the brands you collaborate with.

The Power of Performance Campaigns: Why Influencers Should Get on Board

Let’s Start With… What Causes an Instagram Shadowban?

Unfortunately, it’s not super clear how Instagram determines what content gets restricted (or “shadowbanned”) on their platform. But, these five actions are rumored to significantly increase your chances of being shadowbanned:

Violating Instagram’s Community Guidelines or posting inappropriate content. This includes posts with violence, sexually suggestive content, and misinformation.

Fake engagements, such as paying for likes or comments, using bots to increase followers, and participating in engagement pods.

Spammy activity, for instance, using over 30 hashtags in a single post. Some users have also claimed that they’ve been shadowbanned for commenting on too many posts or following too many people within an hour.

Using banned hashtags. While Instagram hasn’t released an official list of banned hashtags, here’s a blog post with certain hashtags to avoid - A Complete List Of Banned Hashtags You Should Avoid In 2023 (kicksta.co).

Using a hashtag that receives a sudden surge of activity. 

Let’s Discuss… How to Avoid an Instagram Shadowban

In addition to taking the above points into consideration, here are four tips to keep in mind to help avoid getting Instagram Shadowbanned:

Don’t use software that violates Instagram’s Terms of Service such as bot-like software. 

Avoid big surges in Instagram activity. Instagram imposes limits on user activity to crack down on bots. If you suddenly follow 50 accounts or like too many posts, it may be interpreted as “bot activity.”

Avoid spam-like activity, such as copy and pasting the same comment or DM, and rapidly following and unfollowing accounts.

Let’s Point Out… 4 Ways to Remove an Instagram Shadowban

So, you think you’ve been shadowbanned on Instagram — you’ve followed all of the rules, but your posts still aren’t reaching users, and your engagement is decreasing. What can you do? 

There are two ways to report your shadowban:

With the Account Status feature, you can see if a post has been taken down and then request a review directly from the page.

Use the native “Report a Problem” option within the Instagram app. To do this, go to your Instagram Settings, tap Help, select “Report a Problem,” and describe your issue.

We get it: using an Instagram scheduler that automatically posts your photos to Instagram is a great way to save time. But if you use one that isn’t an official Instagram partner, you could end up on the Instagram shadowban list. 

To see if you have any bot services or unapproved apps linked to your account, go to your Instagram settings, tap “Website permissions”, and next “Apps and Websites.” Here, you’ll be able to see all of the active apps your account is using, any that have expired, and those you’ve removed.

Every month, set time aside to search for your hashtags on Instagram. If the “Top Posts” section appears but nothing else, it’s likely been banned. Instagram will also sometimes leave a short message on the page explaining that content has been hidden for not meeting community guidelines.

TIP: If a hashtag you frequently use is suddenly banned, remove it from your posts and keep an eye on whether the ban is lifted in the future.

Some users have said that taking a few days off of Instagram has helped lift their Instagram shadowban. This means, no posting, commenting, or even logging onto the app. After your break, go back to liking and posting as you normally would, but remember to engage with everyone manually. It might take more time and effort, but it proves to Instagram that you’re abiding by their Terms of Service (and you aren’t a bot!).

Let’s Identify… How Long Does an Instagram Shadowban Last?

Currently, there isn’t a concrete answer, but it’s rumored to get lifted within two to three weeks. However, there are outliers who’ve said it has been a month or longer. 

Your best bet? To try and steer clear of an Instagram shadowban altogether.  If you need additional help or guidance, Stacks managers are here to help!

Let's Talk Instagram Shadowbans…

It is very important to your success to know how to calculate your engagement rate on Instagram. Your Instagram engagement rate helps you gain a better understanding of how your content is resonating with your followers and your target audience.

An Instagram engagement rate is a calculation that shows what percentage of the people who have interacted with your content and/or you've engaged with. It typically takes into account the number of likes, comments, and saves each post receives in relation to your overall reach. It can also take into account the number of impressions and shares a post receives.

Why Should You Track Your Instagram Engagement Rate?

While having a high reach rate may look impressive, what’s more impressive is how engaging your posts and videos are. That makes monitoring your Instagram engagement rate very important. If you’re consistently seeing a strong Instagram engagement rate, you know your content is resonating with your followers and target audience. And if your engagement rate is lower than where you’d like it to be, you can use it as a springboard to pivot and improve your social strategy.

How to Calculate Your Engagement Rate on Instagram

The easiest way to calculate your Instagram engagement rate is to use a simple formula. All you have to do is divide the total number of likes, comments, and saves by your reach, and then multiply by 100, to give you a percentage.

Engagement Rate = (Likes + Comments + Saves) / Reach x 100

What Is a Good Engagement Rate on Instagram?

The answer… it depends. What is considered a “good engagement rate” for some may be different than what is considered "good" for others. That said, most social marketers believe anything between 1-5% is a good average engagement rate and something to strive for.

 In order to make more money with Stacks it is important to monitor if your content is resonating with your audience, your engagement rate is a great Instagram metric to track.

What You Need to Know About Your Engagement Rate on Instagram

Since its launch, Instagram has exploded from a personal photo-sharing app to one of the top social platforms for Influencers. While it’s still full of filtered selfies and food pics, Instagram has also become one of the most powerful online mediums for companies to increase brand engagement, promote products, and drive sales with videos.

With over 1.32 billion monthly active accounts and 70% of shoppers turning to Instagram for their next download or purchase, it is a vital platform for Influencers to utilize. So, the question is not if, but how to effectively leverage Instagram to its full potential.

The desire for video content, especially among Millennials and Gen Z, grows every year. And Instagram has responded accordingly with a wide array of different video options and formats to engage your audience. Below outlines the different video options on Instagram and the best uses.

Instagram Stories are up to 60-second videos that disappear after 24 hours.  They also appear in a queue at the top of your followers’ feeds. They are a great way to share:

·         Giveaways, shoutouts, and contests

When you choose to save an Instagram Story, it becomes a “Highlight” that is featured at the top of your account profile. Since Highlights remain on your profile, you can use them to share:

·         Tips, FAQs, and quick tutorials

·         ‘Evergreen’ branded promotions

As the name suggests, these are live videos that appear on your Instagram Stories. Live video is an excellent way to drive conversions. It also allows you to interact with your followers in real-time using the chat feature. Use Live to create a sense of urgency to engage with what you are promoting.

Reels allow you to create videos between 15 and 90 seconds long and add sound, filters, and other effects. One of the best things about Reels is that they can be viewed by users who don’t follow your brand in the ‘Explore’ or ‘Reels’ section. Use Reels to create entertaining videos that will attract NEW followers.

Overall, you should use Instagram’s numerous video formats (e.g. Stories, Reels, etc.) to reach and engage with your audience in different ways and increase conversions for your campaigns.  

How to Choose the Right Video Option on Instagram

You only have a few seconds to make a first impression — and it can be even shorter online. What’s the secret to getting noticed? A good Instagram bio!

We're breaking down the top Instagram bio tips to level-up your profile.

Here are 10 ways to make you Bio successful:

Long phrases and emoji overload are a huge no-no. Instead, stick to short, easy-to-read phrases that get the point across quickly. Don’t overcomplicate it —your content speaks for itself.

Brainstorm keywords your target audience may search for on Instagram, and pop them into your name field.

A “link in bio” resource is critical to highlight all your other accounts and additional campaigns.  Here is a great resource to help you pick the best “link in bio” resource - Stacks - Best Link In Bio Resources.

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use. This way, potential followers will immediately understand what you’re all about.

A good Instagram bio will encourage followers to perform an action — whether it's downloading an app participating in a survey, or listening to your latest podcast episode.

With an Instagram Business profile, you unlock the ability to add contact information to your Instagram bio. This includes your email address.

Another tip for a good Instagram bio? Two words: clickable hashtags.  Whether you’re promoting a contest or a campaign, including a clickable branded hashtag in your Instagram bio is a huge engagement tactic.

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it.

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

An up-to-date Instagram bio gives viewers the most current info about you and your happenings. On the flip side, an outdated bio can be misleading and result in the loss of potential engagement.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh!

10 Tips for Making a Lasting Impression with Your Instagram Bio

We see new people growing their accounts on Instagram everyday and turning that platform into another stream of income. Here are some critical tips on how to build your audience on Instagram!

1. Abide by Instagram’s Rules and Regulations

	The first way to be favored by Instagram’s algorithm is to follow Instagram’s rules and regulations. When you come in violation of Instagram’s rules they will not push your content to new audiences. So make sure to think before you post and keep it Instagram friendly!

	When growing an audience, it is important to make sure you are always showing up in your followers’ feeds and growing a relationship with your audience. This will lead to higher engagement and more authentic followers when they feel like they are an actual part of your life.

	Authenticity is so important when it comes to social media. You want to make sure that your followers feel they know you and what you are all about. In this generation, they want to see highs and lows and be able to relate to you. Of course Instagram is only a highlight reel, but people like to be connected to authentic content, that is true to you.

This is not totally necessary, but having a niche does help you plan content and come with ideas. A niche is an area that you can categorize yourself with, ie. Fashion or Cooking. We also are seeing a lot of creators expand themselves to other areas and it also shows your range and that your followers can come to you for a variety of interests. 

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