How Often Should You Be Posting on Instagram?

This is a question that most creators and business owners that utilize social media have a hard time answering. You don’t want to post too much and potentially annoy your audience, and you also don’t want to post too infrequently and miss out on utilizing your audience. We can break down how much you should be posting based on your audience.

According to the Head of Instagram, Adam Mosseri you should be posting “a couple feed posts a week and a couple of stories per day”. This is very vague information, but it is good to remember that Instagram is not “one size fits all” every account and audience is different. 

According to analysis from the Later Blog, this is how often you should be posting based on account size.

Micro Accounts (10,000-100,000 followers)

1-5 Carousel Posts per week

1-3 Reels Posts per week 

Mid Accounts (100,000-500,000 followers)

5 Carousel Posts per week

5 Reels Posts per week 

It also takes time to figure out what strategy works best for your individual account. Testing and learning is a big part of social media and it is also important to not get caught up in the numbers, quality over quantity is the name of the game for Instagram.

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