What You Need to Know About Your Engagement Rate on Instagram

It is very important to your success to know how to calculate your engagement rate on Instagram. Your Instagram engagement rate helps you gain a better understanding of how your content is resonating with your followers and your target audience.

What Is an Instagram Engagement Rate?

An Instagram engagement rate is a calculation that shows what percentage of the people who have interacted with your content and/or you've engaged with. It typically takes into account the number of likes, comments, and saves each post receives in relation to your overall reach. It can also take into account the number of impressions and shares a post receives.

Why Should You Track Your Instagram Engagement Rate?

While having a high reach rate may look impressive, what’s more impressive is how engaging your posts and videos are. That makes monitoring your Instagram engagement rate very important. If you’re consistently seeing a strong Instagram engagement rate, you know your content is resonating with your followers and target audience. And if your engagement rate is lower than where you’d like it to be, you can use it as a springboard to pivot and improve your social strategy.

How to Calculate Your Engagement Rate on Instagram

The easiest way to calculate your Instagram engagement rate is to use a simple formula. All you have to do is divide the total number of likes, comments, and saves by your reach, and then multiply by 100, to give you a percentage.

Engagement Rate = (Likes + Comments + Saves) / Reach x 100

What Is a Good Engagement Rate on Instagram?

The answer… it depends. What is considered a “good engagement rate” for some may be different than what is considered "good" for others. That said, most social marketers believe anything between 1-5% is a good average engagement rate and something to strive for.

 In order to make more money with Stacks it is important to monitor if your content is resonating with your audience, your engagement rate is a great Instagram metric to track.