The Value of Nostalgic Content

How nostalgic value benefits content engagement and performance.

Ever since the COVID-19 pandemic, nostalgia has been trending more than ever before. Whether it’s childhood boy bands going on a reunion tour, old movies getting live adaptations, or 90’s products making it back on the shelf, it’s hard to not notice old memories becoming popular again. A lot of this can be attributed to the aftermath of the pandemic. According to an article from the New York Times, people often look for comforting memories during times of stress and uncertainty (Campoamer, 2020). Those words define the years of the pandemic, from social distancing, to the recession, to loved ones being affected by the virus. Nostalgia has been a source of comfort for troubles brought on by the pandemic, causing it to be a prominent decider of internet trends. Incorporating nostalgic content in your videos can help you gain traction from the algorithm and appeal to huge audiences.

Nostalgia is relevant to a wide audience.

Everyone can appreciate looking back on fond memories. People easily bond over similar childhood experiences, memories they haven’t thought of in a while, and their favorite movies from growing up. Having this common connection leads to people coming together to relive the past. Utilizing nostalgia can attract a variety of people and appeal to everyone in different ways, causing more traffic to reach your content.

Suggestions:

• Post videos recounting childhood memories.
• Start discourse on old trends.
• Create a “Top 10 List” of old video games.

Nostalgic series and shows have huge fanbases.

In recent years, many movies and TV series from the last few decades have been revamped, such as the release of The Hunger Games: The Ballad of Songbirds & Snakes and the movie adaptation of the musical Mean Girls. Both of these movies sparked viral trends that took over the internet for months before they were even released. Well known series have insane fandoms that grew up consuming the content and continue to appreciate the revamps. Incorporating fun facts about nostalgic series or even just starting discourse on them can bring these dedicated fans straight to your page. 

Suggestions:

• Incorporate fun or unknown facts about a popular movies or series.
• Give a nostalgic series a review.
• Recommend a series similar to the one of interest.

The 90’s are so back.

As seen with fashion trends, the 90’s has been continuously cycling in and out of popularity. People appreciate any content involving the 90’s. With Gen-Z and Millennials being prominent internet consumers, including content relative to anything from the 90’s is a surefire way to capture their attention. 

Suggestions:

• Include top 10 lists of best 90s trends.
• Purchase old 90s toys and give a review.
• Find old 90s items and use them as props in videos.

References-

Campoamor, D. (2020, July 28). Why we reach for nostalgia in times of crisis. The New York Times.