Start Posting on Instagram at the Best Time, Every Time

Optimize your Instagram by leveraging your best time to post on Instagram and scheduling in advance - you can boost engagement, gain new followers, and even increase conversions!

• When is the best time to post on Instagram?  
• What is the best time to post Reels on Instagram?
• What is the best day to post on Instagram?
• What are the best times to post on Instagram throughout the day?
• How to find your unique best time to post. 

 SPOILER ALERT: The answers to these questions may surprise you!

When is the best TIME to post on Instagram? The overall best time to post on Instagram is 4 AM (calculated in local time across time zones). From Monday to Sunday, users across the board interact with content posted in the early hours of the day — more than any other time slot. By posting earlier in the day, accounts benefit from less competition, while also tapping into traffic from users during their first scroll of the day — even if that’s a few hours after the post was shared.

When is the best TIME to post REELS on Instagram? It’s no secret that scheduling Instagram Reels is great for engagement. The overall best time to post Reels on Instagram is 4 AM (calculated in local time across time zones). The best day to post Instagram Reels is Monday. Again, posting earlier likely translates to less competition, while tapping into users scrolling the Reels feed.

What is the best DAY to post on Instagram? The overall best day to post on Instagram is Monday — with the highest average engagement occurring for posts published at 5AM. This further proves the theory that an “early to rise, early to post” engagement strategy yields the most interactive results. By being one of the first to post each week, you’re giving your content the best chance of being seen by your audience.

What are the best TIMES to post on Instagram THROUGHOUT the DAY? We’ve mentioned that posting earlier in the day yields the best overall engagement. Between the hours of 1-7AM engagement remains consistent each day, dropping off as the day goes on before jumping back into action at the 11PM mark.

How to find YOUR UNIQUE BEST TIME to post on Instagram. While posting when your audience is most active is still valuable, Instagram’s algorithm prioritizes multiple factors. In other words, the algorithm monitors every interaction users make on the app in order to serve more content it believes they will engage with. Your Stacks Manager can help you determine the best time to post based on previous engagement stats.

The takeaway? Focus on creating engaging and interesting content first, and then optimize by posting at the best time.