10 Tips for Making a Lasting Impression with Your Instagram Bio

You only have a few seconds to make a first impression — and it can be even shorter online. What’s the secret to getting noticed? A good Instagram bio!

We're breaking down the top Instagram bio tips to level-up your profile.

Here are 10 ways to make you Bio successful:

#1: Keep It Short & Sweet.

Long phrases and emoji overload are a huge no-no. Instead, stick to short, easy-to-read phrases that get the point across quickly. Don’t overcomplicate it —your content speaks for itself.

#2: Include Relevant Keywords

Brainstorm keywords your target audience may search for on Instagram, and pop them into your name field.

#3: Use a Link in Bio Tool

A “link in bio” resource is critical to highlight all your other accounts and additional campaigns.  Here is a great resource to help you pick the best “link in bio” resource - Stacks - Best Link In Bio Resources.

#4: Show Your Personality

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use. This way, potential followers will immediately understand what you’re all about.

#5: Include a Call-to-action

A good Instagram bio will encourage followers to perform an action — whether it's downloading an app participating in a survey, or listening to your latest podcast episode.

#6: Add Your Contact Info

With an Instagram Business profile, you unlock the ability to add contact information to your Instagram bio. This includes your email address.

#7: Add Your Branded Hashtag

Another tip for a good Instagram bio? Two words: clickable hashtags.  Whether you’re promoting a contest or a campaign, including a clickable branded hashtag in your Instagram bio is a huge engagement tactic.

#8: Use Emojis Sparingly

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it.

#9: Use Instagram Stories Highlights

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

#10: Update Your Bio Regularly

An up-to-date Instagram bio gives viewers the most current info about you and your happenings. On the flip side, an outdated bio can be misleading and result in the loss of potential engagement.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh!